SBC case — Your Business Needs

The Stage Beauty Company case

Empowering Performance Teams: Your Business Needs Influence on Stage Beauty's Marketing and Digital Media

Company Bio:

The Stage Beauty Company is a passionate and innovative makeup brand that specializes in providing a comprehensive range of products and services tailored specifically for performance teams. Founded in 2015, the company has established itself as a trusted name in the industry, catering to performance teams across Canada, the USA, and beyond. The company's mission is to combine their love for the arts and makeup to offer a full-service makeup line that meets the unique needs of performers.

Stage Beauty Co. takes pride in its commitment to ethical practices, ensuring that all their performance makeup products are ethically made, cruelty-free, fragrance-free, hypoallergenic, allergy tested, non-comedogenic, and paraben-free. With a customer-centric approach, the company works closely with teams from start to finish, providing personalized consultations, creating bespoke makeup looks, designing custom kits, offering step-by-step video tutorials, and facilitating convenient online ordering.

Challenges

Stage Beauty Co. faced several challenges that they sought to address to improve their brand and marketing efforts.

Firstly, they desired a fresh brand identity with new colors, fonts, design guidelines, and stationary items such as envelopes, shipping comp cards, business cards, and letterheads.
Secondly, they aimed to increase their engagement and follower rate on Instagram, requiring the creation of compelling social media content, including photos, templates, and videos.
Thirdly, they recognized the need to revamp their email templates to present a more visually appealing and professional image.
Moreover, they aspired to launch a brand ambassador program that would resonate with their target audience and effectively promote their products.

To achieve this, they sought the expertise of Your Business Needs.

How Your Business Needs Helped:

Your Business Needs played a pivotal role in assisting Stage Beauty Co. in overcoming their challenges and achieving their marketing goals. Firstly, we helped the company grow their Instagram follower count from 2,600 to 3,600 by crafting engaging content, utilizing informational carousel posts, creating visually striking photos, and producing bold videos with trendy editing techniques.

Additionally, Your Business Needs collaborated with Stage Beauty Co. to develop a comprehensive 28-media kit that encompassed the brand's voice, color palette, mission, goals, letterheads, envelopes, shipping cards, and trade show marketing materials, among others. This resulted in a complete rebranding and a cohesive visual identity that aligned with the company's vision.

New Brandbook for Stage Beauty Co. :

Furthermore, Your Business Needs revamped Stage Beauty Co.'s email templates, enhancing their visual appeal and professionalism. We crafted persuasive copy for social media content and email campaigns, which significantly increased click-through rates and engaged the target audiences effectively.

Email Templates:

Click on the picture to see the full image

In addition to these accomplishments, Your Business Needs successfully conducted extensive research and pitched influencers who were stage performers, ranging from gymnasts to ballet dancers and more, to join Stage Beauty Co.'s brand ambassador program. By identifying influencers who aligned with the company's values and target audience, Your Business Needs helped Stage Beauty Co. establish valuable partnerships and amplify their brand's reach.

Thanks to Your Business Needs’ efforts, Stage Beauty Co. witnessed a substantial growth in engagement, with their reach expanding from 30 to an impressive 10,000 within a month. This remarkable improvement in their digital presence and marketing efforts, along with the successful launch of the brand ambassador program, has undoubtedly contributed to the company's overall success and expanded customer base.