Purr case

Purr and Your Business Needs — Reimagining the Used Car Market

Company Bio:

Purr is a forward-thinking tech startup that aims to simplify the used car buying and selling experience. Recognizing the need for transparency in the industry, Purr has built a marketplace that values open communication and honesty. Their unique sales model brings together buyers, sellers, and dealers in a mutually beneficial way, creating a win-win situation for everyone involved. Purr prides itself on designing buyer and seller experiences that respect their time, money, and overall happiness. With a commitment to transparency and simplicity, Purr is transforming the used car market.

Challenges Faced by Purr:

As a tech startup, Purr faced the challenge of gaining visibility and establishing their brand presence in a highly competitive industry.

  • One of their key objectives was to leverage public relations and earned media opportunities to increase awareness of their services.

  • Specifically, Purr aimed to secure podcast interviews and media coverage featuring their CEO, Chris Schellenberger, who had not yet been featured on any podcasts or gained significant media exposure.

To address these challenges, Purr sought the assistance of Your Business Needs.

How Your Business Needs Helped:

Your Business Needs played a crucial role in helping Purr overcome their marketing and visibility challenges. We embarked on an outreach campaign targeting various media outlets and podcast platforms to secure opportunities for Chris Schellenberger to share Purr's story and promote their services to a wider audience.

Through diligent efforts, Your Business Needs successfully landed a podcast interview for Chris Schellenberger with Canada's top-rated podcast for entrepreneurs, hosted by esteemed journalist Mario Toneguzzi. Mario’s 37 years of experience in the industry and Canada’s Podcast provided an ideal platform for Purr to showcase their innovative approach to the used car market. During the interview, Chris was able to highlight the unique features and benefits of Purr's marketplace, effectively reaching a larger audience and generating more interest in their services.

Furthermore, the podcast interview served as an opportunity for Purr to establish thought leadership within the industry. Chris shared insights, expertise, and valuable information about the challenges faced in the used car market and how Purr's transparent and simplified approach addresses those issues.

The collaboration with Your Business Needs allowed Purr to leverage the power of podcasting as a marketing and communication tool. By securing this valuable media opportunity, Purr not only gained exposure but also enhanced their credibility and positioned themselves as a trusted and innovative player in the industry.

Results:

The collaboration between Purr and Your Business Needs yielded significant results. By successfully landing a podcast interview with Canada's leading podcast for entrepreneurs, Purr expanded its reach and gained exposure to a wider audience. The interview provided an invaluable platform for CEO Chris Schellenger to promote Purr's services and showcase their unique value proposition.

The podcast interview not only allowed Purr to communicate their brand message effectively but also positioned them as industry leaders and experts. This enhanced credibility has undoubtedly contributed to their overall success and growth in the highly competitive used car market.

Thanks to the efforts of Your Business Needs, Purr achieved their objective of securing media exposure for their CEO and brand, ultimately helping them establish a solid foundation for future growth and market expansion.